Website analysis is a very useful tool for any website owner. If you are running an SEO campaign, it can tell you exactly how well it is working and will assist you with repairing the areas that are not working. When using website analysis you are given information such as:
- Total amount of visitors to your site
- What percentage of visitors came from outside sources such as: inbound links, search engines, etc.
- Total amount of new visitors
- Where your page ranks in the search engine results for the keywords on your site
- Is is mobile (responsive) friendly?
- 65% of American adults own a smartphone
- 80% of all adults who own a smartphone use it for web searches
- Over 60% of all web searches are conducted using a mobile device
- As of early 2014, the # of mobile devices exceeds the world’s population
According to a Google Web Index study
Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic at 79% since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.
With this information you are able to benchmark your campaigns in order to show what is working and what is not.
Why Website Analysis Is So Important?
There are many reasons why the analysis is important to your website. Below are a list of a few of the top reasons it can help your business grow:
Keywords and Search Results
It can be difficult choosing the right keywords for your target audience. Using the analysis, you will be able to see what keywords are working for you and which ones are not. The search engines rank your page based on what position it ranks in searches. The analysis tool shows you exactly where you stand and what keywords are the most effective.
If you want more traffic on your site, you first have to know where it is coming from. The analysis will show you exactly where your traffic is generated and show you the quality of your traffic. This can really help you improve the quality of your site.
Bad links can destroy your website’s professional appearance. With the analysis, you are able to quickly check all of the links connected to your site: external, internal, outbound or inbound.
The tool we utilize can check your website for original content, let you know if there is irrelevant content on your page, and even help you create SEO friendly content. It does this by offering details on the most effective keywords and phrases on your site.
Do you have a social media plan? Do you have Company Google plus, Facebook or Linkedin pages?