With the increasing reliance of the Internet and the growth of globalization, the SME marketing strategy is rapidly changing. Societal trends demand that more attention be paid to company social responsibility, social marketing, and sustainability; technology has provided new and more effective ways to identify, target, and interact with consumers; and traditional marketing functions are now included as a definitive responsibility of almost every member of a company.
We will show you how to incorporate these strategies into your marketing plans regardless of your budget.
According to a recent study by Google:
Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic at 79% since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.
If your website is not mobile friendly, you just gave away potential sales to your competitors who are!