About Dave Fernandes, Business Consulting Services;

Highlights of Qualifications

  • 20+ years of Sales Management experience
  • Business and Marketing Management degrees
  • Expert at developing Regional and National distribution channels
  • Experienced in creating strategic business plans, sales plans and dealer policies
  • Experience in working with and supporting key corporate accounts and their specific needs
  • Experience developing and supporting channel partners for Canadian, US and International firms
  • Significant experience giving presentations, speaking persuasively, and interacting successfully with diverse individuals
  • Aptitude and experience working with corporate clients, channel partners and end-users
  • Experience in working in team environments where deadlines and problem solving are critical to success
  • Event Planning Volunteer, SPCA Fraser Valley, Putts for Paws Charity Golf Tournament
  • Volunteer, PGA Tour Canada, 2016 Freedom 55 Financial Open

Professional Experience

Director,  2016 – Current

Light Plasma International LLC, Vancouver, BC

  • Operations, Sales & Marketing, Distributor Channel Development
  • Social Media Management
  • Business Development  

Owner & Principal,                                                                                                                2008 – Current

ESC Vancouver, Vancouver, BC

  • Small & Medium Business Consulting; Sales & Marketing Planning, Marketing Analysis
  • Internet Marketing and Social Media Management
  • Website planning, production and design
  • Golf Industry Consultant for Facility Owners, Managers, Proshop staff, Event Planners 

Sales and Marketing Director,  2008 – 2010

Sandpiper Golf Resort, Harrison Mills, BC

  • Managed golf event business, resort’s advertising and promotional strategy
  • Increased brand awareness and established Sandpiper Golf Resort as a destination for golf, accommodations, dining & events

Sales and Marketing Manager (Founding Partner of iGolf Systems),  2000 – 2015

iGolf Systems. / Circle Graphics & Design Inc., Abbotsford, BC

  • Created worldwide VAR organization
  • Increased brand awareness and establish iGolf Systems and Circle Graphics as a premier provider of web based software, e-commerce, graphic design products and services

Regional Manager,  2005 – 2007

Canadian Federation of Independent Business, Toronto, Ontario

  • Develop and manage regional independent SME member network in the Fraser Valley
  • Increased brand awareness and establish CFIB as a premier lobby group of SME policy and services

Regional Sales Manager, Western US & Canada, 2003 – 2005

STM Power Inc., Ann Arbor, Michigan

  • Developed new regional distribution network and increase brand awareness in target markets
  • Developed opportunities for energy projects that meet customer needs and comply with local codes and standards

Managing Director, Sales & Marketing, 2002 – 2003

Simpower Ltd. (a Collicutt Energy Co.), Maple Ridge, BC

  • Managed a $25 MM power generation business and staff of 14
  • Developed defined DG & Standard products organizations and specific dealer program, agency distribution & support channels

Regional Manager, Western US, 2000 – 2002

Thomson Technology Inc., Langley, BC

  • Increased brand awareness and established Thomson as a reputable supplier of power generation control products

Cummins Inc. Career

 Business Development Manager, West Region,  1996 – 2000

Combined Energy Systems (Cummins-Wartsila JV), Annapolis, Maryland

  • Developed strategic business plan to launch Cummins Wartsila joint venture technologies into the America’s market and managed regional Cummins distribution towards focus on the emerging Distributed Generation markets (sales, marketing & support functions)
  • Procured first JV product sales within the region in excess of US$4MM

Sr. Area Manager, West Region, 1994 – 1996

Sr. Regional Marketing Manager, 1990 – 1994

Cummins Power Generation, Vancouver, BC & San Ramon, CA

  • Developed CPG prime power market’s strategic business plan
  • Team member, development of Corporate Cummins Wartsila strategic business plan
  • Managed transition between Onan and Cummins channels, with special focus on Northern California

National Sales Manager, Canada Region, 1987 – 1990

Area Sales Manager, West Region, 1984 – 1987

Onan International, Vancouver, BC

  • Developed strategic business plan to improve Onan’s market share in Canada for all product technologies
  • Assisted in the development and implementation of a Corporate Genset Assembly operation in Montreal
  • Exceeded Corporate sales and margin expectations for Canada
  • Developed joint Distributor Annual Operating Plan